Holland and Barrett
The brief was to give Holland & Barrett a fresh, modern look while keeping their strong focus on health and wellness. The website needed to feel more engaging, easy to navigate and supportive, helping users explore products, discover new brands and see Holland & Barrett as a trusted wellness destination, not just a shop.
A key challenge was balancing a clean, contemporary design with clear product information and credibility. The experience had to feel calm, accessible and informative while still highlighting collaborations and product listings in a easy way.
The final design creates a clean, user-friendly digital experience that feels modern, calm and easy to use. Clear navigation, thoughtful layouts and simple visual storytelling help guide users through the site while keeping health and wellbeing at the centre.
The refreshed look strengthens Holland & Barrett’s identity as a trusted wellness brand, improves product discovery and creates a more engaging online experience for customers and partner brands alike.
